Guide · October 7, 2026

How to get Google Local Services Ads leads into your CRM

Local Services Ads leads sit in their own inbox, apart from everything else you sell. If nobody opens that inbox, the lead waits. The fix is to have every LSA lead appear where the rest of your customers already are.

What you want to end up with

Every new LSA lead becomes a customer record on its own, with the name, the phone and the type of job.
A notification the moment it arrives.
Message leads you can answer without opening the LSA app.
No duplicates when the same person also calls you.

Connecting LSA to WorkTime CRM

It is a sign-in, not a setup project:

Open Settings → Connections → Platforms & ads → the Google card.
Under "Local Services Ads leads — automatically", press Connect Google Ads.
Sign in with the Google account that runs your Local Services Ads.

What happens after that

Each new lead (name, phone, email when the customer gave one, and the job type) becomes a client on your pipeline within about ten minutes. "Check for new leads now" pulls them at once. A person who is already in your CRM is not added a second time.

Message leads work both ways: the customer's messages show up on their card with the Google mark, you are notified of each one, and your reply goes back into that lead's Google chat.

The Pipeline board in WorkTime CRM with client cards in stage columns — Each lead becomes a client card on the Pipeline. Demo company, made-up people.

If it says there are no ad accounts

You signed in with a Google account that does not manage the Local Services profile. Sign in with the one that does, or add your account as a user in Google Ads and try again.

Phone leads

Many LSA leads are calls. To see which calls came from LSA, use a separate tracking number as the phone on your LSA profile; calls to that number are then counted under that source.

Questions

Does this change my Local Services Ads or my budget?+

No. The connection reads your leads and sends your replies to message leads. It does not edit ads, budgets or bids.

How fast do leads appear?+

Within about ten minutes, or immediately when you press "Check for new leads now".

Do I need Zapier for this?+

No. WorkTime CRM connects to Google directly after you sign in.

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